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CONVENTION BUREAUS

ICPB to boost the Indian MICE market

India is aiming to be the next MICE destination, and ICPB is creating more avenues to fulfill this dream, Chander Mansharamani, Vice Chairman, ICPB explains how growth has become a visible feature for all developments in the MICE sector.

How is ICPB facilitating India’s vision of progress?

The vision of ICPB is to make India a professional Convention Destination. We have made a lot of initiative in that direction. Our international roadshow in Europe was a success. About 102 MICE players interacted with our members and got to know about various facilities India has to offer. These interactions are making foreign buyers confident of our professional services.

Will you be adding new conventions in the coming future?

The other initiative ICPB has been working on is towards making India participate in overseas MICE-related tradeshows. Besides regular roadshows, the promotional plan is to participate in more number of MICE-related trade shows also have at least two international trade shows every year. We in ICPB are quite confident because of the overwhelming support from the Ministry of Tourism in recognizing ICPB as a nodal agency for making India a preferred convention destination and achieve the vision we have set for ourselves.

What are ICPB’s promotional plans for 2018?

The growth is visible now as India has improved its ranking from 34 to 25 by International Congress and Convention Association (ICCA), which is a world body for conference and convention professionals.

How is India growing as a MICE destination in comparison to other countries?

India always has an edge over other countries. We do have the infrastructure to cater to a majority of conferences and meetings as 86.5% of the conference all over the world has less than 1000 delegates. We are also looking at an add-on to various segments like beaches, adventure, heritage and culture, wellness programs, and golf.

What are the latest developments at ICPB?

We have been appointed as a Professional Research Agency by the Ministry of Tourism, and ICPB will be working on the size of the convention industry. This will have an economic and social impact, which will help the states plan better to create a better MICE infrastructure and make India a MICE destination.

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