Oops! It appears that you have disabled your Javascript. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript!

DESTINATIONS

Seoul grabs 40 international conference wins in 2018

In 2017, Seoul successfully secured 42 international conferences with a total of 30,325 participants.

seoul
Photo: Wikimedia Commons

From January to October 2018, Seoul successfully secured 40 international conferences, which is estimated to bring more than 35,000 international delegates to the city over the coming years. Of the 40 international conferences, 12 are considered large-scale conferences (i.e., conferences with more than 1,000 delegates), which account for approximately 25,000 international delegates.

According to the Union of International Associations (UIA), International Meetings Statistics Report published this past June, Seoul was the third most popular international meetings city from 2015 to 2017.

During 2017, Seoul successfully secured 42 international conferences with a total of 30,325 participants. Of these conferences, there were 11 large-scale meetings with more than 1,000 delegates, accounting for 18,500 participants.

In 2018, the Seoul Metropolitan Government and the Seoul Convention Bureau, a division of the Seoul Tourism Organization, secured the approximately 3,000-delegate American Society of Clinical Oncology (ASCO) Innovation in Oncology Symposium 2020 this past August, and the World Congress on Ultrasound in Obstetrics and Gynecology in 2021, beating out candidate cities Tokyo, Japan, and Greater Noida, India this past June. The World Congress on Ultrasound in Obstetrics and Gynecology in 2021, a conference that brings together more than 2,000 ob-gyn doctors and scholars, will be the first edition held in Korea and the third to be held in Asia.

Table: International Conference Wins and Participant Figures for Seoul (2015-2018)

 

Year International Conference Wins Number of Participants Number of International Participants
2015 28 32,450 24,300
2016 31 41,690 23,990
2017 42 30,325 30,325
2018 (as of October) 40 35,000 35,000

 

Other major international conferences coming to Seoul include the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Asia Pacific Conference 2020 (2,000 participants), the IVV Olympiad 2021 (5,000 participants), the Institute of Electronic Engineers, Inc.’s International Conference on Communications 2022 (2,000 participants), the Federation of Horses in Education and Therapy International (HETI) Congress 2021 (1,000 participants), and the 2019 Annual General Meeting of the International Air Transportation Association (IATA) (1,000 participants).

The Seoul Metropolitan Government credits joint marketing and bidding with members of the Seoul MICE Alliance (SMA), a public-private partnership between the city of Seoul and 299 companies in the MICE industry, for recent conference wins. This past March, the Korean Society of Ultrasound in Obstetrics and Gynecology, Seoul Tourism Organization, and Coex Convention & Exhibition Center presented a bid proposal at the London headquarters of the International Society of Ultrasound in Obstetrics and Gynecology. Impressed by Seoul’s group effort, the board of directors announced that Seoul would be the destination for the 2021 conference this past June.

The Seoul Metropolitan Government’s director-general of the Tourism & Sports Bureau, Joo Yong-Tae, said: “Global attention thanks to the inter-Korean summits and the growing power of Hallyu (the Korean pop culture wave) appear to be having a positive impact on preference for Seoul as a meetings destination.” He added, “With the announcement of Seoul’s world top-three ranking as a meetings city, Seoul will strengthen its joint marketing with SMA members to attract even more international conferences.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

DESTINATIONS

Hong Kong the next big MICE destination?

In 2018, Hong Kong recorded close to two million overnight MICE arrivals, representing a year-on-year growth of 2.1%.

Hong Kong MICE

Over 60 winning agents from five markets received accolades at MEHK-hosted Awards Ceremony at Ocean Park Marriott Hotel.

Organized by Meetings and Exhibitions Hong Kong (MEHK), a division of the Hong Kong Tourism Board (HKTB), the Top MICE Agent Awards Ceremony and Mega Familiarisation Trip took place for the 7th consecutive year and concluded in unprecedented scale.

Held from March 6 to March 10, over 60 agents from five strategic markets, including Mainland China, India, Indonesia, South Korea, and the new joiner – Thailand, gathered for a five-day rewarding familiarization trip with an award extravaganza as recognition.

“In 2018, Hong Kong recorded close to two million overnight MICE arrivals, representing a year-on-year growth of 2.1%. Short-haul markets performed with a particularly strong growth rate of 8.7%; as for the Meeting and Incentive segment; some markets recorded a double-digit growth rate including South Korea and our new strategic market, Thailand,” said Kenneth Wong, General Manager of the Hong Kong Tourism Board’s MICE and Cruise Division.

“In 2019, Hong Kong is setting off to a new era for MICE Tourism as we have many new infrastructures, new business potential with the Greater Bay Area and most importantly, exciting new experiences for MICE groups. Travel agents play a pivotal role and we would like to express our greatest appreciation through an excitement-filled ceremony and customized itinerary, to showcase there’s so much more Hong Kong can offer.”

Greater Opportunities Await with Rail & Bridge: A visit to the world’s dual super-infrastructure left the delegates awestruck as the world came closer with the new Hong Kong-Zhuhai-Macao Bridge and the High-Speed Rail Link (HK section), significantly cutting traveling time from Zhuhai to Hong Kong from 4 hours to 45 minutes and directly link Hong Kong to 44 cities in Mainland China, respectively.

Spark Inspiration with Local Heritage: From revitalized sites to well-preserved traditions, Hong Kong has many new options in store. From a rewarding experience having a cocktail behind bars at Tai Kwun, a former police compound over 170 years old, or a team workshop and cultural retail therapy at the Mills, a revitalized iconic textiles factory, or sampling local dim sum while enjoying the rich heritage of Cantonese opera at the Tea House of Xiqu Centre, part of the West Kowloon Cultural District Development, a new vibrant cultural quarter in the heart of Hong Kong.

Celebrate Success at One of the City’s Largest Pillar-less Ballrooms: The ceremony was hosted at the new Hong KongOcean Park Marriott Hotel, an urban oasis with the largest pillar-less ballroom on Hong Kong Island that spans over 13,000 sq. ft and hosts up to 1,200pax, in addition to a 16-metre high vertical aquarium that spans over three floors.

Behind-the-Scenes Experiences with Good Fortune Hong Kong: A tailor-made itinerary created especially for agents allows them to go temple hopping with exclusive privileges, including a behind-the-scenes tour at Wong Tai Sin Temple and ‘Good Fortune’ blessings charms as souvenirs.

Infuse the Great Outdoors into MICE Itinerary: Hong Kong has many sides and nature is one that is lesser-known. To promote the city’s rich greenery offerings for MICE, agents were arranged to go on a Geopark boat trip and hiking followed by a seafood lunch at Sai Kung and Lamma Island, and some be fascinated by the incredible view on Dragon’s Back, where they get to feel the city’s energy up top where the world literally at their feet.

Bond the Team with Fun-filled Workshops: Nothing builds the team better than a great fun-filled group experience. In a city known as a melting pot, cultural workshop ideas are abundant. From the local traditions of tai chiwing chun and Chinese calligraphy to mead crash course, ukulele jamming and dim sum making, there’s always one that fits your group.

New Integrated Meeting Solutions and Excitement at the City’s Two Leading Theme Parks: Hong Kong Disneyland is undergoing its multi-year expansion, which will provide new attractions or entertainment offerings almost every year, including its newest Marvel attraction, Ant-Man and The Wasp: Nano Battle! which opens on March 31. Ocean Park Hong Kong, meanwhile, has a Water World in the works and it is set to become the first and only waterfront water park in Southeast Asia, perfect for those who want to relax with a splash.

Continue Reading

DESTINATIONS

India a key market for Los Angeles

2018 was a stellar year for the Los Angeles Tourism & Convention Board in the India market, as it witnessed an increase in 5.1% year-on-year growth with 130,000 Indian travelers jetting off to the City of Angels during the course of the year. Their brand marketing and communications strategy in the India market has resulted in the market gaining one spot, from being the 4th highest international year-on-year growth market in 2017 to now being the 3rd highest in 2018.

India’s encouraging 2018 performance is a reflection of the destination’s steadily rising preference amongst Indians planning trips to the U.S. India is an important and rapidly growing market for the tourism board, and Indian traveler trends and demands have inspired added efforts to tap the tremendous potential it offers. In a clear indication of the Indian market’s value proposition, over the past 18 months, the tourism board has strategically invested in consumer marketing campaigns as well as continued hosting familiarization trips to showcase the destination.

In addition to this India-specific achievement, Los Angeles reached a historic milestone in 2018, welcoming 50 million visitors for the first time ever and accomplishing the destination’s ambitious tourism goal two years early. The new record is 1.5 million visitors higher than 2017’s total – a 3.1% increase – marking the eighth-consecutive year of tourism growth for Los Angeles. City leaders and Los Angeles Tourism & Convention Board President & CEO Ernest Wooden Jr. made the celebratory announcement using a hologram created by Los Angeles-based VNTANA, the leading provider of premium mixed reality experiences, at a special gathering of L.A.’s tourism and hospitality community.

Continue Reading

DESTINATIONS

Bahrain roadshow ropes in Indian MICE agents

A treasure trove of ancient sites and urban entertainment, Bahrain offers a cornucopia of pleasures that would delight an Indian tourist.  From camel rides and boat rides to motor sports and indoor skydiving, the Pearl of the Gulf packs in a memorable experience for the discerning Indian traveler.

Bahrain Tourism & Exhibition Authority (BTEA) recently conducted a roadshow in Chennai and Bangalore to rope in more stakeholders from India to promote MICE movements. The response to these roadshows has been positive as they witnessed participation from enthusiastic travel agents and tour operators from both cities.

Sunil Mathapati, Country Manager of BTEA, is optimistic that Bahrain will emerge as the most preferred destination for MICE movements.

“Bahrain has always been a three-nighter destination. Therefore, MICE is the right market for which we want to go. As Bahrain has all the elements required for the MICE movement, namely the hotels, venues, and activities, we are looking at tapping this market in a very big way,” he said. He added that as Bahrain offers seamless connectivity, easy visa rules, and luxurious hotels and venues, it would be the most sought-after MICE destination.

In an effort to rope in more Indian stakeholders to promote MICE movements, BTEA is planning to hold more interactive activities. “We ideally want to have a one-on-one meeting with MICE agents, understand their requirements, and answer all their questions, be it relating to a product launch or a conferencing facility,” he said.

The roadshows have been advantageous for BTEA as they served as a platform for tour operators and travel agents to know the destination better and understand what kind of experiences it can offer. The hospitality of the people of Bahrain, the support given by the ministry in terms of visas, and the luxurious facilities offered at the hotels and venues were discussed during the roadshow.

With its state-of-the-art-infrastructure, Bahrain is all set to host big weddings. “We have six weddings confirmed from October till April 2019,” said Mathapati.

Yousef Mohammed Alkhan, Director of Tourism Marketing & Promotion, BTEA, said that Bahrain has a good relationship with the Indian government. “We work closely with tour operators and other stakeholders where we see a potential for a lot of MICE movements. At the roadshow in Chennai, we received a lot of interesting queries. Besides wedding venues, we received queries on some proposals from movies from South India to come and film in Bahrain. We look forward to visiting more Indian cities,” he said, adding that a new exhibition and conference facility that encompasses 100,000 sqm of exhibiting space is being built. This facility will have over 30,000 sqm of convention and conference space. “This will be the biggest convention center in the region. We believe that we can house a large number of MICE groups coming to Bahrain,” said Alkhan.

Continue Reading

Trending