INTERVIEWS

The Den Bengaluru bets big on digital

MICEPOINT The Den

Despite being a new entrant in the Silicon Valley of India, The Den Bengaluru is clear about what it wants. Vinesh Gupta, the property’s General Manager, talks about what the Israeli hotel chain looks forward to in 2019.

It’s been a little over a year since the setting up of The Den Bengaluru. Your hotel takes pride in catering to both urban globetrotters and traditional travelers. How did 2018 turn out for your property?

Being the first year, 2018 was the year of consolidation. We were warmly accepted as a new brand and product. We were being perceived as a trendsetter. We were innovative. We gave attention to detail. We were focused on quality. We made sure we took care of the security aspect of the property. We witnessed positive month-on-month growth. 2018 was also the year of stabilization. We realized that the market is becoming increasingly competitive. However, as a brand, we are sticking to our core philosophy, which helped us position ourselves in the right direction. 

What do you look forward to in 2019?

We started off on an optimistic note where we are considering our position as a millennial luxury hotel. We look forward to a stable and productive year ahead and are confident of delivering handsome profitability to our owners.

What new marketing strategies are you implementing this year to promote the brand better?

We have an elaborate roadmap for 2019 where we are looking at focusing on national brand awareness, especially in metro cities. We understand the importance of mobile experience, and we are optimizing our website accordingly. We want to make the guest experience mobile-friendly. We want to be aggressive with enough spend and be a trendsetter on social media and other digital platforms. We are also looking at enhancing SEO, SMO, and remarketing, which would definitely help us to get the social proof needed for marketing success and amplify our brand concepts to reach luxury lifestyle market and B2C through all media platforms.

What steps are you taking to make the hotel more Instagram-friendly?

Our property as a whole is picturesque. The Den Corner rooms, in particular, has natural light seeping in through the big windows, enabling the guests to click stunning moments. One of our key USPs of our Mediterranean rooftop restaurant, Layla is dining under the night sky on the 21st floor. The breathtaking location of the rooftop restaurant makes it an ideal place for Instagrammers. Our other notable additions include live shows, live cooking, and DIYs to engage the guests.

What’s the roadmap for The Den in 2019?

By gauging the growth of the hospitality sector in India, we would like to introduce the brand to both tier 1 and tier 2 cities.

INTERVIEWS

Papua New Guinea to make its mark in India

Papua New Guinea has not been on the bucket list for many Indians. However, Pelican Air, which has now been chosen to represent the country’s national air carrier, Air Niugini, is launching a slew of new initiatives to make the destination popular among the Indian globetrotters. Nishad Gadhavi, General Manager- Business Development, Pelican Air Private Limited, talks about the strategies for the Indian market.

Pelican Air Pvt Ltd was recently appointed as the India representation company for Air Niugini, the national airline of Papua New Guinea. Tell us about your 2019 plans for the Indian market.
Air Niugini is now a BSP member in India and agents can now view fares and issue tickets.  We have planned product presentations with top travel agents and a FAM trip in July this year. Our main focus would be to promote Air Niugini and Papua New Guinea as a destination from India. We have planned various activities to tap into MICE movements. We are also focusing on leisure and adventure travelers. We will interface with bloggers to promote the airline as well as the destination.

What can an Indian traveler expect in Papua New Guinea?
Indians are avid travelers and are always keen to visit new destinations. Papua New Guinea offers various water activities, adventure tours, cultural tours, etc. Throughout the year, there are cultural events at various islands of Papua New Guinea and visitors can enjoy these festivals with the local community. Besides the scenic beauty and shopping, young travelers can enjoy water sports and trekking at the Kokoda trail, and the country’s many islands are a perfect getaway for honeymooners. In short, PapuaNew Guinea caters to every age group.

Considering Papua New Guinea is an unexplored destination for Indians, what activities have you lined up to promote the country?
With the help of the tourism board, we are planning to conduct roadshows in various cities, which would help us connect the DMCs with local tour operators in India. Apart from that, we are planning to promote Air Niugini and Papua New Guinea through various social media channels. During our product presentation on Air Niugini, our focus also will be to provide complete information on the destination to the agents, so that they are able to sell effectively.

Is Papua New Guinea ideal for group travelers?
Yes. Groups are one of our focus areas to Papua New Guinea, as there are a lot of cultural festivals. Papua New Guinea is an island destination and every island has something unique to offer.

What are the prime attractions and activities in Papua New Guinea?
There is more to explore in Papua New Guinea. Port Moresby, the capital, is a must-visit. The surrounding islands like Rabaul, Madang, Alotau, Kavieng, Wewak, Lorengau and Arawa and Buka are located within 1-hour flight distance from Port Moresby and have lots to offer. There are also museums, nature parks, adventure parks, the famed Bomana War Cemetery, kokoda track, and more. Visitors can also enjoy diving and shopping. The Papua New Guinea coffee is a must-buy.

How do you plan to incentivize Indian travel agents promoting the destination?
Travel agents would be paid commission based on the class of booking. Apart from that, we are going to provide special fares to selected agents who specialize in promoting packages and to agents who are keen on promoting Air Niugini and Papua New Guinea as a tourist destination. The incentives also depend on the volumes the agents would generate. We are open to negotiations with travel agents, and it all depends on their productivity.

Continue Reading

INTERVIEWS

Selling MICE is a laborious task. Here’s how Novotel Kolkata does it

Sandeep Johri, General Manager, Novotel Kolkata Hotel & Residences, talks to MICEPOINT about the challenges and opportunities in selling MICE.

Novotel Kolkata
Photo: Unsplash

Novotel Kolkata was established in 2014. From then to now, the hotel has undergone a grand transformation. However, the property’s stardom is not without its pain points. Sandeep Johri, General Manager, Novotel Kolkata Hotel & Residences, talks to MICEPOINT about the challenges and opportunities in selling MICE.

From a meetings and incentives point of view, how was 2018 for Novotel Kolkata? What do you look forward to in 2019?
MICE is a key segment for Novotel Kolkata. With the presence of BBCC (Biswa Bangla Convention Centre), MICE movement towards this part of the city is increasing each month. In 2018, we launched Le Jardin, our rooftop terrace banquet space spread across 18,000 sq.ft. It is a gastronomical game changer in the banqueting industry, offering over 20 live unconventional cookout stations that display unique ‘stories’ of food and beverage. With the launch of Accor’s flagship banqueting space, we aim to provide the best events experience to our guests.

Of all the MICE hotels in Kolkata, what makes Novotel unique?
Kolkata is emerging as an ideal mix of corporate, social and leisure mix of travelers. The recent development of the BBCC has added to the charm of the city. Novotel Kolkata Hotel & Residences being the closest hotel to the facility with the largest inventory in town opens up a wide number of options for guests coming to attend the international/domestic conventions in the city. We have 340 rooms (including suites and apartments) and the largest number of breakaways always gives us an edge over the competitors to win over key MICE business.
We are the only Novotel in India with the concept of Residences. Novotel Kolkata Residences provides a spacious and comfortable stay in a stylish serviced apartment that offers various experiences with a sense of ‘home away from home’.
Another USP will be that we are the first Novotel hotel by Accor to usher a change in the culinary gastronomy of Indian banqueting. With Le Jardin, we introduced a gastronomical gamechanger in the banqueting industry that will offer over 20 live unconventional cookout stations displaying unique ‘stories’ of food and beverage.

How do you empower your sales team who handles Meetings & Incentives?
Last year, the MICE spend with the sales team was with regards to their own target portfolio. For the same, multiple plan rates can be prepared as the clients’ requirements. Besides the rates, they have planned various activities like partnerships with open-air venues such as rooftop terrace, party lawns, river cruise, and historic monuments. Therefore, every sales person feels empowered and reaches their edge during MICE queries at our hotel.

What capabilities must a salesperson possess to sell a hotel as the perfect MICE venue?
Someone selling a MICE venue must possess a thorough knowledge of the destination and connectivity, ability to manage logistics, and a detailed understanding of the attractions that the destination offers. Apart from the knowledge of the hotel industry, he or she has to always be goal-oriented and good at building relationships.

What kind of tie-ups/partnerships have you established to sell more MICE services?
We have clinched partnerships with MICE giants, including PCOs (Public conference organizers), associations and we are also liaising with conference venues such as Biswa Bangla Convention Centre and Science city to sell more MICE services.

What are the key challenges in handling MICE events? How do you overcome such challenges?
Hospitality is a highly dynamic industry and employee turnover is one of the biggest challenges that the industry is facing today. Novotel Kolkata Hotel & Residences attracts a large number of MICE and business travelers. For us, one of the major challenges is hiring skilled employees and retaining them with the company. Both international and national visitors traveling for MICE events have a specific set of requirements as they come for different nature of events. To serve these guests up to their satisfaction level and making their stay and meetings at the property a memorable and flawless experience demands a proactive understanding and a greater skillset at the employee front. Hence to bring such talent in the company and train them as per Accor service standard is imperative. With growing opportunities in the industry, it becomes a challenge to find good resources and retain them.

Continue Reading

INTERVIEWS

Dusit Thani Abu Dhabi rooting for Indian MICE segment

Dusit Thani Abu Dhabi recently played host to TAFI 2018. Desmond Hatton, General Manager, Dusit Thani Abu Dhabi, dishes on what the Thai brand is doing to emerge as the most sought-after MICE venue in the UAE.

What makes Dusit Thani Abu Dhabi an ideal conference and events venue in the city?

Dusit Thani Abu Dhabi boasts of a state-of-the-art meeting and events space measuring 3700+ sqm with a large pre-function area and a unique ‘Sky Dome’ feature. The hotel is strategically located in the city’s key business district and is in proximity to the international airport. Owing to the easy accessibility for conference delegates, the hotel has carved a niche for itself in the MICE space. Albeit having a spacious main lobby, the hotel has a dedicated entrance to cater to big conferences, events, and exhibitions.

How important is the outbound travel segment from India to the UAE? How is your hotel brand leveraging the potential from the Indian market?

Outbound travel from India is incredibly important for the UAE, especially the destination Abu Dhabi. The brand Dusit Thani is making all efforts to get its fair share through a much targeted promotional strategy. Working closely with the Department of Culture & Tourism (DCT) is integral to the property’s marketing approach. Being the hotel partner for TAFI Convention 2018 is a step in the right direction that speaks volume about the hotel’s synergy with the local tourism authorities. In addition to it, the property is on the verge of launching an Indian cuisine restaurant, Namak by celebrity chef Kunal Kapur. Times are indeed exciting at Dusit Thai Abu Dhabi.

2018 has been a tough year for the hotel industry in the UAE. Several new properties came up in the Emirates. How promising is 2019?

The year has been a mixed bag of misses and hits for the hotel industry in general. The recent opening of Louvre Museum did give a positive start to the destination in 2018. The city witnessed a surge in tourist arrivals in the first quarter. Overall, limited demand and increased hotel inventory did take a toll on the city’s average occupancy and rates in the current year. Nevertheless, 2019 looks relatively buoyant. With the unveiling of the Warner Brothers, rigorous efforts of the local tourism board and reduction in local taxes, the region’s hotel industry is poised to bounce back. As Special Olympics is lined up in 2019, the city is expected to attract 10,000+ participants which will definitely stimulate the market.

What are the key trends in leisure travel from India to the UAE?

The airline connectivity to the UAE from India has improved significantly in recent times. The emergence of LCC airlines (Low-Cost Carriers) bound for UAE from Indian shores has made it easier for travel agents to formulate attractive holiday packages. For instance, Indian origin LCCs such as SpiceJet, Indigo, GoAir, and Air India Express has tremendously facilitated the leisure travel. Another trend relates to stupendous growth in the last minute bookings. The spurt of last minute booking websites has made it seamless for travelers to book their preferred holiday deal at the eleventh hour. The advent of digitalization has made the whole exercise of holiday planning months ahead a complete passé nowadays.

Have you noticed any interesting trends in corporate travel from India to the UAE?

The shared economy is here to stay and is becoming a norm in the corporate travel industry of the UAE. Companies are now smarter when it comes to slashing corporate travel costs. To optimize expenses, the corporations of the world have started using Uber and Airbnb extensively. Another interesting trend is the blurring of lines between Business and Leisure, resulting in this phenomenon of “Bleisure Trips”. Corporate travelers are making the most of their trips to explore the local area, experience the culture and even invite family along to join them. Companies embrace this approach as it is a saving of money on both business and leisure travel, and, at the same time, help business travelers to relax and enjoy on their trips.

How promising is the MICE segment for the UAE from your perspective?

Technology has redefined the MICE segment to a great extent in the UAE. Use of wearable technology gadgets has revolutionalized the way delegates communicates onsite during a conference. Smart watches, RFID delegate tags (Radio Frequency IDs), customized conference digital wallets and e-participation toolkits have made it easier for the meeting organizers to schedule events. MICE is now recognized as a niche segment in Abu Dhabi. This has even resulted in the opening of a dedicated government office (i.e. Abu Dhabi Convention Bureau) that promotes the Emirates’ capital as an ideal MICE destination on the global map.

How well-positioned is the UAE to make its mark as the most sought-after MICE destination?

The regional MICE business has reportedly been witnessing a growth rate of 5.5% annually in meeting attendance since 2000, led notably by the UAE market, followed by Saudi Arabia and Oman. Dubai is host to almost 27% of all events staged in the region. Abu Dhabi, on the other hand, generates USD 700 million from its MICE sector and is forecasted to grow at an annual rate of 7% to reach USD 1.4 billion by 2020. (Source: Yas Island MICE Conference, 2017).

The UAE is one of the safest destinations in the world and has set a great example in that direction. Geographically too it enjoys a strategic location between the East and West with over 2/3 of the world’s population living within 8 hours flight from Dubai and 1/3 lives within 4 hours. The developments in terms of infrastructure in the UAE, connectivity, and facilities taking shape for Dubai Expo 2020 will further boost its global and regional positioning as a MICE destination.

What are the challenges that your brand is facing at the moment?

Limited demand and an ever-increasing inventory of hotels have always been a challenge which has led to rates correction in the Abu Dhabi market. With lower rates, the hotels in the five star and luxury segment have tremendous pressure to sustain quality standards and continue to deliver exceptional guest experiences. Another challenge has been the area of the guest loyalty program. In the wake of recent mergers and acquisitions in the global hotel industry, especially Starwood & Marriott, other hotel groups have to brace for stiff competition against the consolidated and much larger loyalty programs.

 What kind of problems have you successfully tackled?

Given the challenge of ever-changing technology in MICE particularly, Dusit Thani Abu Dhabi has embarked on an ambitious audio-visual upgrades project across the onsite meeting and conference rooms. The project involved installation of interactive touch screen smart boards and large size professional LED screens (4K clarity; measuring 98”) in the small meeting rooms while placement of big digital screens is planned for Onyx ballroom in the second phase. This new technology has enabled business delegates to seamlessly carry out their meetings at the hotel.

Could you shed light on a few loyalty programs that you have?

Dusit Thani Hotels & Resorts has a unique guest loyalty program called “Dusit Gold”. In fact, the hotel prefers to call it a “guest recognition” program, something that means much more than just a guest loyalty program. Designed to reward and enrich every guest stay at any of the Dusit’s finest participating hotels and resorts worldwide, the Dusit Gold program places utmost importance to personalization and recognition the moment a guest walks through the hotel doors. Discover more about the program on DusitGold.com.

How are you interfacing with customers via digital?

The hotel has a cutting-edge strategy in place when it comes to tapping all essential digital mediums. Social media channels are closely monitored and capitalized upon to reach out to a targeted audience. Also, the hotel manages its own database of over 60K+ and keeps existing and potential guests updated about latest happenings and developments. Implementation of LED screen project in the meeting rooms, adds another feather in the digital space enabling guests to connect faster and in a more effective way.

 What kind of partnerships/tie-up do you already have or are looking at?

Being part of an international group, the hotel enjoys active partnerships with leading airlines, banks and financial institutions. Collaborations struck with leading players in the OTAs and e-distribution space also help the hotel to optimize leads and channelize revenue through multiple platforms. In 2019, the hotel intends to work more closely with Department of Tourism & Culture to seize relevant opportunities and promote both destination and the hotel in the run to Expo 2020, which will certainly have a spillover benefiting Abu Dhabi market.

What strategies are you implementing to position brand ‘Dusit’ as the preferred property for guests?

With the support of the head office, the hotel is putting its best foot forward in promoting the brand “Dusit” not only in the UAE but also in the GCC region and beyond. The sales and marketing strategy of the hotel is tailored at driving quality PR and awareness, coupled up with promotional collaborations with the local tourism board i.e. Department of Culture & Tourism (DCT). The online and offline marketing strategy of the hotel via regular press visits, editorial features, social media, participation in trade fairs among other activities, reflect the “group’s global approach while leveraging its Asian roots.”

 

 

Continue Reading

Trending