With a rapidly expanding economy, a dynamic corporate landscape, and a young, globally connected workforce, India is now one of the fastest-growing and most influential source markets for MICE (Meetings, Incentives, Conferences and Exhibitions) tourism. Indian businesses are increasingly looking for newer, more experiential destinations that offer value, uniqueness, and seamless connectivity, making them highly sought-after by tourism boards and global MICE hubs alike. A perfect fit for this strategic shift, Georgia has all that meets the expectations of Indian event planners and corporate travellers. From world-class convention venues in Tbilisi to immersive team-building experiences in the Caucasus mountains and from curated cultural immersions to vibrant culinary and wine trails, Georgia offers a holistic and unforgettable MICE proposition.
For Georgia, India is not just another promising market; it is a core focus area. The Georgian National Tourism Administration (GNTA) understands the long-term value of building strong B2B and B2C relationships in India and is actively pursuing partnerships, customised promotional initiatives, and on-the-ground engagements tailored specifically for the Indian MICE segment. With its strategic location at the crossroads of Europe and Asia, visa facilitation for Indian travellers, competitive pricing, and an unmatched blend of nature, history, and hospitality, Georgia is quickly rising as a serious contender in the global MICE landscape. For Indian companies seeking fresh, exciting destinations that go beyond the conventional, Georgia is not just ready, it’s made for them.
India continues to be one of Georgia’s most valued source markets, and the Georgian National Tourism Administration (GNTA) welcomes the growing enthusiasm among Indian travellers exploring Georgia’s hospitality and scenic charm. Georgia has ensured a fair and efficient visa process for Indian citizens, with simplified steps to ensure a smooth journey. Moreover, Indian passport holders with a valid US, UK, Schengen, or Japanese visa can travel to Georgia visa-free. Georgia’s rich cultural heritage and stunning landscapes offer more than just meeting spaces—they provide experiences. MICE visitors have the unique opportunity to immerse themselves in local traditions, explore UNESCO heritage sites, and enjoy the spectacular scenery that inspires productivity and connection.
In terms of access, Georgia boasts seamless connectivity with international airports in Tbilisi, Kutaisi, and Batumi. This makes the country easily accessible from various global destinations, simplifying logistics for international delegates and organisers alike. One of Georgia’s strongest assets is its cost-effectiveness. The country offers highly competitive prices for MICE tourism while maintaining high standards of service and infrastructure, making it an ideal choice for organisations looking to maximise value.
Georgia’s potential in MICE tourism continues to grow, driven by robust investments in new infrastructure, including luxury hotels, modern conference facilities, and enhanced accommodation options. The Georgian government has placed MICE tourism at the heart of its broader strategy to boost tourism and strengthen the country’s position as a business-friendly destination.
As Georgia evolves into a global player in the MICE industry, it stands ready to welcome the world with open arms and exceptional offerings.
