The global association and conventions industry has undergone a remarkable transformation in the post-pandemic era, reshaping how events are designed, delivered, and experienced. As India steps confidently onto the world stage as a major MICE destination, conversations around professionalisation, digital transformation, and global collaboration have never been more relevant.
Voyager’s World speaks to Mr. Greg H. Talley, President & CEO, Talley Management Group, and Ms. Kalpana Uberoi, Director, Talley Management Group, India, in an exclusive interview. They share insights on the evolving landscape, India’s emerging strengths, and how the newly formed Society of Association Executives (SAE) aims to redefine the country’s association ecosystem.
Talley Management Group has decades of experience working with global associations. How do you see the association meetings and conventions industry evolving post-pandemic?
Talley: The industry rebounded faster than expected, though the pace varied across sectors. Attendee behaviour has changed significantly – after years of virtual experiences and now AI, people are attending fewer events and choosing more intentionally. This means organisers must rethink event design and truly differentiate their offering. Unfortunately, we don’t see enough focus on event design, especially for the next generation of attendees.
Uberoi: In India, virtual and hybrid events gained momentum during the pandemic, but the return to in-person conferences was remarkably strong. The industry showed immense resilience, and traditional events came back with even more energy and enthusiasm.
How are associations adapting their convention strategies to stay relevant in the age of hybrid and digital transformation?
Talley: Organisers need richer data to understand what attendees want. Attention spans are shorter, and people want more networking and meaningful experiences. We must avoid over-programming, especially in medical and scientific meetings. At the same time, content should be captured and repurposed effectively for digital audiences. Live events continue to offer something uniquely powerful.
Uberoi: During the pandemic, virtual events relied heavily on engaging platforms and carefully structured sessions to retain audience interest. While digital tools remain important, professionals still place high value on in-person interactions – making physical conferences indispensable.
You’ve interacted closely with the Indian MICE and association ecosystem. How do you perceive the current maturity level of India’s association market?
Talley: India has associations over 150 years old and a mature ecosystem. The opportunity now lies in professionalising association management. Many leaders are volunteers – experts in their fields but not trained association professionals. Combining their subject expertise with professional management can accelerate growth and impact.
Uberoi: Absolutely. India has large and diverse associations, but many rely on voluntary leadership. Professional management brings structure, efficiency, and strategic clarity, helping associations achieve their goals more effectively.
What are India’s strengths when it comes to hosting association conventions compared to other emerging destinations?
Talley: India offers many advantages: widespread English proficiency, authenticity, world-class new airports, hotels and convention centres, strong R&D across industries, a global diaspora, and unmatched youth energy and hospitality. India is the future – the world wants to come here, learn and be part of its growth story.
Uberoi: India’s emergence as a major global local economy, combined with strong infrastructure, talent, and a rich cultural experience, positions it as one of the most preferred international event destinations.
How can Indian associations better integrate global best practices in governance, member engagement and event management?
Talley: It starts with recognising that global knowledge and standards already exist. These can be adapted to the Indian context. SAE was created to share this knowledge and connect Indian leaders with global expertise.
Uberoi: SAE serves precisely this purpose. It provides a learning and networking platform, enabling associations to adopt global practices and strengthen professional management.
India is positioning itself as a global hub for large-scale medical and scientific congresses. What should be the priorities for policymakers to attract more international events?
Talley: Competition is intense. Destinations worldwide invest heavily in attracting associations. India still lacks consistent national-level marketing and a coordinated presence at global marketplaces. Convention bureaus are expected by international buyers, but India has very few. This is a major missed opportunity.
Uberoi: India’s strong expertise and infrastructure create huge potential, but both government and private stakeholders must invest more strategically. A unified national approach is essential to compete globally.
How can collaboration between Indian and international associations expand learning and growth opportunities? How will the Society of Association Executives (SAE) impact the sector?
Talley: SAE opens the door for powerful learning and networking between Indian and global association professionals. It also plays a crucial advocacy role – helping articulate the value of associations at the state and national levels. Associations support national growth; their voice must be heard.
Uberoi: SAE helps leaders share knowledge, adopt best practices, and strengthen advocacy. When associations participate in policymaking, their expertise can transform sectors and boost economic development.
Where do you see the biggest opportunities for growth in the global association and convention industry over the next five years?
Talley: The biggest opportunity lies in helping policymakers understand the transformative impact of business events. Events connect the world, attract investment, and leave lasting legacies. Engaging associations in policymaking can unlock tremendous value for industries and societies.
Uberoi: India’s associations, big and small, hold immense potential. Events drive economic and knowledge growth, and policymakers must recognise this. At the same time, associations must engage proactively to shape policies that support their industries and communities.
