In response to increased growth in the number of Indian corporations inquiring about Sydney for their next incentive destination, Business Events Sydney (BESydney) has announced the appointment of Devanshi Parikh to represent the destination in India, demonstrating the organisation’s commitment to supporting clients across the country.
Based out of the New South Wales Government’s Destination NSW (DNSW) Mumbai office, Devanshi will initially work closely with major MICE travel partners, highlighting the exciting program of new developments across Sydney to surprise and delight their clients. Over time, her role will broaden to support both DNSW’s leisure travel initiatives and BESydney’s business events strategy, reflecting the natural synergy between the two sectors and their shared partner networks.
Devanshi Parikh, Business Development Manager, BESydney – India
Announcing Devanshi’s appointment, Amanda Lampe, CEO, BESydney, said, “India is a Top 3 source market for international incentives choosing Sydney, with the number of business event delegates travelling to Sydney from India growing by more than 50% since 2019, proving Sydney’s appeal to the most discerning travellers. This growth has been fuelled by the quadrupling of direct flight capacity into Sydney since 2019, as well as the streamlined and much improved visa process. Devanshi’s on-the-ground expertise and market knowledge will be instrumental in responding to our growing Indian client base and expanding our reach and impact.”
Karen Jones, CEO, Destination NSW, said, “India is one of NSW’s most important visitor markets, with strong cultural and social ties through sport, the arts, and Sydney’s large Indian diaspora. NSW is also the nation’s number one state for business events – a sector forecast to contribute more than $192 million to our visitor economy this year—so there’s a significant opportunity for further growth from the Indian market. I’m delighted the strategic partnership between Destination NSW and BESydney has secured an in-market representative to generate new business event opportunities for Sydney, and I congratulate Devanshi on her appointment.”
Devanshi Parikh, Business Development Manager, BESydney – India, said, “India loves Sydney’s action and adventure, sport, shopping, and dining. There is much anticipation for the India Cricket tour later in the year, especially when Australia faces India under lights at the Sydney Cricket Ground (SCG) in a potential series-deciding third match of the One Day International series. And we have so much more to share, with annual events like the Vivid Sydney festival of lights, food, music, and ideas; a new 24-hour international airport opening next year; and exciting event spaces like The Cutaway in Barangaroo and the International Convention Centre (ICC) Sydney. I look forward to working with the MICE industry to continue to strengthen the bonds between Australia and India.”
This strategic move underscores BESydney’s commitment to global engagement and its mission to position Sydney as the pre-eminent Asia-Pacific business visitor destination.
