Jordan continues to strengthen its position as a competitive MICE destination in the Middle East, offering a wide range of opportunities for event planners from intimate functions and gala dinners to large-scale international conferences. With diverse attractions, modern business infrastructure, and a strong focus on sectoral growth, the Hashemite Kingdom is increasingly recognised as a preferred hub for regional and international gatherings.
As the global MICE sector expands, companies are actively seeking new overseas destinations to host their events. Jordan’s strategic location at the heart of the Middle East, combined with its status as a base for numerous non-profit organisations, positions the country as a natural meeting point for associations, corporates, and international institutions. Jordan is focusing on sectors where it holds inherent strengths, such as the medical and pharmaceutical industries, humanities and religious studies, and information technology, while also targeting regional associations and not-for-profit events as areas of future growth.
The government’s commitment to developing the sector is reflected in significant investments in facilities and infrastructure. For shorter business trips, Amman offers world-class dining, shopping, and entertainment options, supported by a growing portfolio of first-rate hotels catering to groups of all sizes.
Jordan’s appeal is further reinforced by its reputation as a leader in several key business sectors. It is among the leading countries of the Arab region and globally for medical tourism, with the King Hussein Cancer Centre recognised as one of the leading institutions within the area. Jordan is also among the top destinations worldwide for establishing startups and is ranked first in the MENA region for renewable energy growth. With 2,000 researchers per one million residents and the presence of SESAME, the region’s first major international scientific and technological research centre, Jordan stands out as a hub for innovation and knowledge exchange.
To strengthen its presence in priority markets, the Jordan Tourism Board has actively engaged with Indian corporates and wedding planners by participating in travel trade shows and conducting sales missions across multiple cities in India. These initiatives underline Jordan’s commitment to offering tailored experiences and building lasting partnerships with one of its fastest-growing source markets.
With its unique combination of modern facilities, strategic focus sectors, and exceptional leisure offerings, Jordan is poised for substantial growth in the MICE sector, making it a dynamic and inspiring destination for international events.
