The Maharashtra Government’s Department of Tourism announced the formation of the Maharashtra Convention Bureau (MCB), India’s first state-led initiative focused on cementing the state’s position as a compelling destination for global conventions, exhibitions, and business events. The Bureau was introduced at IMEX Frankfurt, which is one of the world’s largest and most influential trade shows of the MICE industry.
Based out of India’s financial capital, Mumbai, MCB will serve as a catalyst to attract and facilitate international events, building upon the state’s global reputation as a business and tourism hotspot. This initiative reflects the key focus of the Maharashtra Tourism Policy 2024, highlighting the growing importance of MICE tourism, and aims to accelerate the growing visitor economy across the state.
Representing Maharashtra Tourism at IMEX was Mr. Indranil Naik, Minister of State (Tourism, Industries, Public Works, Higher & Technical Education, Tribal Development, Soil & Water Conservation), alongside Mr. Atul Patne, IAS, Principal Secretary (Tourism), and Mr. Santosh Rokade, Deputy Secretary, Department of Tourism, Maharashtra Government, as well as Dr. B.N. Patil, IAS, Director, Directorate of Tourism, Government of Maharashtra.
Maharashtra is ready to take the lead as India’s foremost economic hub that contributes close to 15% of the country’s GDP. The formation of MCB is a strategic step towards expanding the country’s intellectual capital by drawing delegates, professionals, and experts from around the world to promote knowledge-sharing, innovation, and industry collaboration.
The formation of MCB is a significant step in this direction, leveraging world-class infrastructure, a thriving economy, and a robust service ecosystem to establish the state as a top destination for high-impact international events. Its dynamic cities—the Mumbai Metropolitan Region (MMR), Pune, Nashik, and Nagpur—will be at the core of this movement, creating a network of interconnected locations offering a diverse mix of venues, accommodation, and seamless transportation, equipped to support events of every scale.
“The establishment of the Maharashtra Convention Bureau marks a transformative moment for our state’s economic and cultural landscape. Maharashtra has long been a leader in industry, education, and innovation, and with this new bureau, we are unlocking the full potential of the business events industry to amplify that leadership on a global stage. Through strategic investment in Meetings, Incentives, Conferences, and Exhibitions (MICE), we are creating a powerful platform for innovation, collaboration, and intellectual exchange.”
“This initiative will serve as a catalyst across key sectors—from tourism and hospitality to higher education, manufacturing, and infrastructure. It will attract global thinkers, investors, and changemakers to Maharashtra, generating new opportunities for our youth, our entrepreneurs, and our communities. As Minister of State, I am proud to support this visionary step forward that will elevate Maharashtra as a premier destination not just for business, but for bold ideas and inclusive growth,” said Shri Indranil Naik.
MCB will play an instrumental role in promoting the State for business tourism by working closely with international event organisers, offering administrative assistance, and providing resources to ensure the success and impact of events. Additionally, the Bureau will collaborate with key stakeholders, including hotels, venues, and service providers, to ease the planning process and enhance the overall experience.
This announcement comes on the heels of India’s G20 Presidency and its growing prominence in hosting global events, which have accentuated the country’s rise on the world stage. As MCB charts the direction for the state’s MICE sector, Mumbai emerges as a key contributor. The city’s exceptional infrastructure—from world-class venues like the Jio World Convention Centre (JWCC) to iconic hospitality giants such as Hyatt, Marriott, The Taj Hotels, and The Oberoi Hotels, along with Asia’s award-winning Mumbai International Airport—has been a pivotal force in driving this transformation. Mumbai has already showcased its prowess by hosting global events like the 21st World Congress of Accountants 2022, the G20 Sessions 2023, the 141st International Olympic Committee Session 2023, and the Miss World Grand Finale 2024 at the Jio World Convention Centre.
Mumbai’s MICE ecosystem has been actively promoted at premier international events such as IMEX Frankfurt, IMEX America, IBTM Barcelona, AIME Melbourne, The Meetings Show Singapore, and the UIA European Roundtable, while also engaging with ICCA and UFI– effectively covering nearly all major global markets.
“The establishment of the Maharashtra Convention Bureau is a watershed moment for our nation, state, and Mumbai city’s global aspirations. This initiative reflects the growing importance of business tourism in our economic landscape and reinforces our commitment to promoting Maharashtra as a premier destination for international conventions. We are proud that the Jio World Convention Centre is leading the way with hosting truly world-class events, and we are excited to bring the world to Maharashtra and Mumbai—the Gateway to India,” said Shri. Atul Patne.
Their continued efforts are poised to bring marquee international events from across geographies. Through strategic outreach and persistent efforts, Mumbai city has successfully secured future conventions such as the International Baccalaureate Congress (2026), the ICANN (Internet Corporation for Assigned Names and Numbers) Annual Conference, the International Olympiad on Astronomy & Astrophysics (2025), the Asian Seed Congress (2025), and the UIA International Forum of Architects (2027), which will all be hosted at the Jio World Convention Centre.
Mumbai has also recently bid for the prestigious International Astronautical Congress in 2028. Such large-scale international events generate a significant economic impact for the city, state, and country.
Underlining the immense potential for MICE events in India, Dr. Senthil Gopinath, CEO International Congress and Convention Association (ICCA), said, “The establishment of the Maharashtra Convention Bureau is a transformative milestone, not only for Maharashtra but for India’s entire MICE industry. This initiative underscores the state’s commitment to leveraging its world-class infrastructure, thriving economy, and diverse destinations to attract global conventions. By creating a dedicated bureau, Maharashtra is setting a benchmark for other states to follow, fostering a culture of knowledge exchange, collaboration, and economic growth through international events. As ICCA, we are excited to see Mumbai and Maharashtra take their rightful place on the global MICE map.”
The Government of Maharashtra recognises the immense potential of the MICE sector in nation-building and shall continue to promote the state on various international platforms through the MCB.
