As Singapore continues to strengthen its position as one of Asia’s leading leisure and MICE destinations, Mount Faber Leisure Group has emerged as a key player in delivering immersive, experience-led attractions that appeal to global travellers. From the iconic Singapore Cable Car to the award-winning Wings of Time Fireworks Symphony, the group continues to redefine destination experiences through innovation, storytelling and experiential offerings.
In an exclusive interview with Voyager’s World, Jennifer Wong, Director, Commercial, Mount Faber Leisure Group, shares insights into evolving traveller trends, the growing importance of the Indian market, experiential tourism, MICE opportunities, and the company’s future growth strategy.
Mount Faber Leisure Group has evolved into one of Singapore’s most distinctive leisure and lifestyle operators. How would you describe the brand’s positioning today in the global tourism landscape?
Mount Faber Leisure Group positions itself as a distinctive leisure and lifestyle operator within Singapore’s tourism landscape, focused on creating immersive, family-friendly experiences anchored by the iconic Singapore Cable Car. Building on more than 50 years of operating the Singapore Cable Car, we continue to innovate through experiences such as the world’s first chrome-finished spherical cable car cabins.
Spanning from Mount Faber Peak in mainland Singapore to Sentosa Island and connected by the Singapore Cable Car Sky Network, our portfolio is designed to offer seamless day-to-night experiences, from scenic journeys and dining concepts to immersive attractions. This includes Wings of Time Fireworks Symphony, Singapore’s only daily fireworks show, which was recently recognised as the Leading Tourist Attraction of the Year at the Asian Tourism & Hospitality Awards 2025-2026. Across our offerings, we aim to create experiences that are visually distinctive, easy to enjoy, and memorable for guests of all ages.
What are some of the key trends you are witnessing in visitor behaviour at Mount Faber Leisure Group’s attractions and experiences?
Visitors are increasingly seeking immersive, experience-led activities over traditional sightseeing. There is a growing preference for attractions that feel memorable, interactive and unique, rather than simply places to visit. We are also seeing continued growth in multi-generational travel, where families look for shared experiences that can be enjoyed comfortably across different age groups. Experiences that combine convenience, accessibility and broad appeal are becoming increasingly important.
At the same time, visitors are increasingly drawn to visually engaging and highly shareable experiences, reflecting the strong influence of digital and social media on travel planning today. Another notable trend is the rise of after-dark experiences, with travellers extending their itineraries later into the evening. This has strengthened the role of night-time attractions as an increasingly important part of the overall destination experience.
India has emerged as one of Singapore’s most important outbound markets. How significant is the Indian traveller segment for your business today?
The Indian market is an important segment across multiple areas of our business, from FIT and family travellers to incentive and group travel. Many Indian guests continue to include the Singapore Cable Car as part of their Sentosa itinerary, often beginning their day with the cable car experience and ending it with the Wings of Time Fireworks Symphony as a Sentosa finale. Attractions such as SkyHelix Sentosa and our SkyOrb cable car cabins have also resonated strongly with travellers seeking visually distinctive and memorable experiences. India remains a priority market for our ongoing product development, partnerships, and trade engagement efforts.
Indian travellers are increasingly opting for FIT and experience-led travel. How is Mount Faber Leisure Group adapting its offerings to cater to this shift?
As FIT and experience-led travel continue to grow, we have adapted our offerings to place greater emphasis on immersive, visually distinctive and shareable experiences. At the Singapore Cable Car, we introduced two new experiences designed around evolving traveller preferences. Launched in 2024 as part of the Singapore Cable Car’s 50th anniversary, the SkyOrb Cabin is a world-first design innovation featuring a chrome-finished spherical exterior and a full glass floor that creates a striking “floating in mid-air” effect. Developed over five years, the experience was designed to appeal to experience-driven travellers seeking novelty, immersive visuals and memorable moments.
In November 2025, the Singapore Cable Car also launched an interactive day-to-night Pokémon experience, where guests could uncover hidden UV-activated Pokémon designs at night using UV torches. The experience transformed the journey from a scenic ride into a more interactive and exploratory adventure, reflecting growing demand for immersive and participatory experiences. Beyond the cable car, we further enhanced the fireworks elements in Wings of Time Fireworks Symphony in December 2025, strengthening its positioning as a must-see nighttime finale in Sentosa. We have also introduced bundled products and flexible passes that allow FIT travellers to customise their itineraries based on their interests and travel styles, supporting a more personalised and experience-driven visit.
The Singapore Cable Car and Wings of Time have become iconic visitor experiences. What innovations or enhancements can travellers expect in the near future?
The Pokémon Day-to-Night Adventure Presented by Singapore Cable Car, which has been extended until January 2027, transforms the cable car journey into a layered experience that changes from day to night. By day, guests experience fully themed Pokémon cabins, while at night, UV-activated Pokémon hidden during the day are revealed using guest-held UV torches, creating a more interactive and exploratory experience.
Wings of Time Fireworks Symphony has also undergone enhancements to strengthen its position as Singapore’s only permanent daily fireworks night show. While the show remains a 20-minute experience, recent enhancements introduced more fireworks-led scenes, a wider variety of effects and a more expansive visual spread across the night sky, creating a more immersive finale experience for visitors in Sentosa.
MICE tourism from India is witnessing remarkable growth. How important is the Indian MICE segment to Mount Faber Leisure Group’s overall strategy?
The Indian MICE segment is an important part of our growth strategy, particularly as Singapore continues to see strong demand for corporate and incentive travel from India.
Experiences such as the Singapore Cable Car and Wings of Time Fireworks Symphony are well-suited for incentive groups and corporate itineraries, offering visually distinctive and memorable shared experiences. The Singapore Cable Car has also expanded its capacity with the addition of 13 more SkyOrb Cabins in November 2025, allowing larger groups to enjoy a premium cable car experience from mainland Singapore to Sentosa Island.
Beyond individual attractions, Mount Faber Leisure Group offers a range of dining options that work especially well for travel trade, MICE, and group itineraries. MFLG also offers a range of event venues and dining concepts across Mount Faber Peak and Sentosa that can accommodate corporate functions, networking events and incentive programmes.
What kind of experiential opportunities does Mount Faber Leisure Group offer for corporate incentive groups, conferences and special events?
We offer a range of unique F&B experiences for groups; for example, our 45-minute cocktail workshop at The Mirabilis Bar @ Mount Faber Peak invites guests to try their hand at making Singapore’s most iconic drink — the Singapore Sling. Guests will learn the story behind the cocktail, master the basic techniques, and craft their own version to enjoy at the end of the session. The workshop also comes with a round-trip cable car ride.
The Singapore Cable Car is also differentiated by a portfolio of curated, one-of-a-kind experiences, e.g. enjoying Peranakan cuisine and making your own kueh pie tees (a Peranakan snack—crispy pastry cups filled with a savoury mix of shredded turnip, carrots, and prawns, topped with chilli and coriander) in the cabin to a fried-chicken-and-beer package in the sky. All of them can be scaled and customised for corporate incentive groups to align the experience with brand or event objectives.
In your opinion, what are Indian corporates and incentive planners looking for today while choosing destinations and venues for meetings and incentive programmes?
Indian corporates and incentive planners today are increasingly looking beyond traditional meeting venues. There is growing demand for experiences that feel memorable, distinctive and able to foster stronger engagement among participants. Convenience, customisation and opportunities for shared experiences are also becoming increasingly important.
We offer a combination of meeting venues, dining concepts and attraction experiences that are seamlessly connected via the Singapore Cable Car. The ability to curate flexible itineraries, from scenic cable car journeys to hilltop dining and night-time entertainment, allows planners to create programmes that feel more immersive and memorable for delegates. For example, we can create a customised water banner at Wings of Time Fireworks Symphony to greet delegates with their company logo. It has been well-received by many corporate and incentive groups as a finale for their Sentosa trip.
Our unique hilltop setting overlooking the Singapore skyline also offers a distinctive backdrop for meetings, networking sessions and incentive experiences, which continues to resonate strongly with corporate and incentive groups looking for something beyond a conventional venue experience.
Digital engagement and social media-driven travel inspiration are reshaping tourism marketing. How is Mount Faber Leisure Group leveraging digital platforms to attract younger Indian audiences?
We have been hosting content creators and media partners that reach out to us directly or through our travel agent partners, allowing them to showcase the experiences through authentic and social-first storytelling to attract younger Indian audiences.
What role do partnerships with Indian travel trade, OTAs and tourism stakeholders play in your India growth strategy?
Partnerships with Indian travel trade partners, OTAs and tourism stakeholders play an important role in our growth strategy. These collaborations help strengthen awareness of our experiences within the market and ensure that our experiences are included in the Indian travellers’ itineraries.
We have been actively participating in Singapore Tourism Board-led trade engagements, roadshows and tourism events in India for many years to strengthen relationships with travel agents, tour operators, and MICE planners. This sustained engagement allows the company to better understand evolving traveller preferences while expanding its reach across both leisure and corporate travel segments.
Mount Faber Leisure Group recently strengthened its India outreach initiatives. What are the key objectives behind this renewed focus on the Indian market?
Our focus is on strengthening awareness of our experiences and keeping the Singapore Cable Car and Wings of Time Fireworks Symphony top of mind among Indian travellers planning a visit to Singapore. We also want to showcase newer and refreshed experiences, particularly immersive and after-dark offerings, to encourage repeat visits to Singapore and Sentosa.
At the same time, we are deepening our engagement with travel trade partners, OTAs, and tourism stakeholders through trade shows, market engagements and collaborative initiatives to strengthen our presence and build longer-term partnerships within the Indian market.
