Prague has reaffirmed its position among the world’s leading meeting destinations, ranking 6th globally in the latest International Congress and Convention Association (ICCA) city rankings. Compiled by the International Congress and Convention Association, the list evaluated 4,728 cities worldwide, with Lisbon, Paris and Barcelona securing the top three positions. The Czech capital’s continued presence in the global top ten underscores its resilience amid growing international competition.
Data from the Prague Convention Bureau reveals strong momentum across the meetings and events sector. Smaller gatherings for 50–500 delegates recorded the most significant growth, while Prague also hosted more than 50 major congresses and conferences in 2025 with over 1,000 attendees each. Among the year’s standout events were the 47th Congress of Clinical Nutrition and Metabolism (ESPEN), which welcomed more than 4,700 delegates, and the 25th World Congress of Psychiatry (WPC), attended by over 3,400 experts from 117 countries.
The United States, Germany, Great Britain, France and Switzerland remained Prague’s key source markets, with international events accounting for 43% of total meetings. One-day events continue to dominate the city’s event landscape, with the average meeting duration approaching two days.
Looking ahead, Prague is investing in long-term competitiveness through the planned expansion of the Prague Congress Centre, set to begin in June and conclude in 2029. According to Roman Muška, Director of the Prague Convention Bureau, expanding capacity and strengthening congress acquisition efforts will be vital to securing major international events in the future.
To further enhance its global positioning, the city is unifying its tourism and business events messaging under a single brand. Led by Prague City Tourism, the initiative integrates business travel alongside leisure tourism for the first time, supported by funding from the City of Prague and additional investment in the coming years.
Tomáš Slabihoudek, Prague Councillor for Culture and Tourism, emphasised the importance of a cohesive identity in today’s competitive landscape, noting that strong branding is essential for attracting high-value congresses and conferences. The initiative aligns with Prague’s 2024–2027 strategy to reposition the city as a cultivated, premium destination.
Jana Adamcová, Vice-Chair of the Prague City Tourism Board, highlighted the role of business tourism in attracting high-spending visitors and boosting the city’s international prestige.
The new brand identity draws inspiration from historic figures associated with Prague, including Johannes Kepler, Albert Einstein, Christian Doppler and Ernst Mach, positioning the city as a place where creativity, science and innovation converge.
The first campaign under the unified brand, “Unconventional Conventions,” presents Prague as a destination where ideas thrive in inspiring surroundings, reinforcing its reputation as a premier choice for global congresses and business events.
